Ethiopia has come along way since being the face of African famine and poverty in the 80s. Its development may like in its untapped tourist marvels.
Travel and tourism is becoming a powerhouse sector in the African economy as availability of transport and burgeoning tourist facilities make countries more appealing and accessible than ever before.
Countries such as Tanzania, South Africa and Ghana have overcome difficult paths to forge a path in a new economic world.
Other countries are still on that journey and although still experiencing hardship and difficulty, have so much to offer visitors if and when it is safe for them to travel.
Countries such as Rwanda have come through genocide in the 90s and despite war over the border with Congo, is developing itself as a nation able to compete commercially internationally.
Ethiopia is another such country. Once synonymous with African poverty and famine, in large parts due to Live Aid, it is now described as “a hidden African gem.”
Again, Ethiopia is not without its troubles. A border with South Sudan and Somalia means that it has had to cope with significant influx of refugees in recent years, but a strain on an already struggling health and public services network.
The Foreign, Commonwealth and Development Office (FCDO) advises against all travel to some parts of the country and all but essential travel to many more, but there are areas deemed safe as long as guidance is followed.
For those willing to travel to the country, there is a wealth of history, culture and natural beauty to explore and take in.
The country’s rugged mountains and natural landscape are unrivalled and unparalleled anywhere on earth.
The Danakil Depression in the north of the country lies on the junction of three tectonic plates and is one of the lowest places on Earth below sea level.
Its geographical location and geological history combine together to create a stunning landscape, flowing lava and hot springs.
The country is steeped in history and the Holy Trinity Cathedral and the ancient ruins of Rock-Hewn Churches of Lalibela are known to leave visitors speechless and in marvel.
The nation is one of the continent’s coffee powerhouses, with its coffee beans providing coffee shops across the world with powerful and distinctive tasting beans that are much sought after.
As well as history there is modernity to Ethiopia which often gets overlooked.
Its capital Addis Ababa is a vibrant city full of life, with traditional market stalls merging seamlessly with modern shopping halls, cafes and jazz clubs.
The country has a long way to go. Stabilising the economy and bringing security to several regions in need will allow it to further exploit the wealth of natural and historical marvels in its possession that hold the key to economic development through tourism.