German luxury brand Audi in partnership with SAIC reveals China exclusive car brand, first model set to launch in 2025.

China exclusive brand has illuminated “AUDI” logo spelled in four capital letters but without the classic “Four Rings”.

Audi also revealed AUDI E concept, which previews three future production models to be introduced from mid-2025.

Positioned as a fully electric Sportback, AUDI E concept drives like a real Audi in terms of comfort as well as dynamics.

German luxury brand Audi has deepened its partnership with SAIC with the launch of its first new brand named AUDI – a China exclusive car brand with an illuminated “AUDI” logo spelled in four capital letters but without the classic “Four Rings”.

Audi’s new brand tailored for Chinese customers was revealed at the AUDI launch event in Shanghai alongside the unveiling of a AUDI E concept, which previews three future production models to be introduced from mid-2025.

Gernot Döllner, Audi CEO :

“By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments.”

“The automotive industry is undergoing the largest transformation in its history. With our partnerships in China, we are playing a decisive role in this transformation.”

The AUDI E concept car was jointly developed by experts from both Germany and China. It is positioned as a fully electric Sportback and also drives like a real Audi in terms of comfort as well as dynamics, according to Audi.

It is powered by two electric motors, located on the front and rear axles, which deliver a total power output 570 kW and 800 Nm. Together with signature Audi quattro four-wheel drive, this enables acceleration from 0-100 km/h in 3.6 seconds.

The concept car is equipped with a 100-kWh battery that enables a range of 700 km. Its innovative 800-volt architecture with super-fast charging allows more than 370 km of range in just 10 minutes.