There’s a trend in the watch world that’s currently gaining momentum.
Mid-market (and a bit above) ready-to-wear brands seem to have noticed the appeal of an Eighties-style digital watch.
Two weeks ago, Maison Margiela’s diffusion line MM6 launched a wristwatch with Timex, adding its famed numeral branding onto a T80. Much to the delight of the maison’s fans, it only costs £180.
Now the next episode of ‘French fashion house X affordable watch brand collab’ has arrived, via a partnership between A.P.C and Casio.
As of today, an updated version of the A1000 model is available to purchase from A.P.C’s digital and physical stores, but many of its original qualities have remained intact.
It comes in silver and gold (naturally) and still features an alarm, stopwatch and an LED backlight. In keeping with its famed vintage aesthetic, this model has a slim profile, an octagonal case and an LCD screen in the centre of the dial to display the time.
Much like the fashion brand itself, the design is minimalist, with barely visible branding on the screen. So much so that the mode indicators for each button have been engraved on the caseback, surrounding the A.P.C’s guitar dagger logo.
But why is the fashion world taking such an interest in digital right now? Well, it’s a good entry level watch for someone who isn’t particularly plugged into horology, primed for those who prefer reading about what’s happening on the catwalks over Watches and Wonders. Have your (Casio) stopwatches at the ready, as these types of collabs are coming in fast.
