The Council of Australian Tour Operators is poised to make a significant impact that the 2024 World Travel Market (WTM) in London.
Supported by the Australian Government’s Reinvigorating International Travel Grant (RITG) program, CATO’s impressive attendance signals a clear commitment to revitalising the travel industry and accelerating Australia’s outbound tourism recovery.
WTM London has served as the ultimate global meeting point for the travel and tourism sector for 44 years, bringing together professional and industry leaders from across the globe. Spanning three days, the event offers a dynamic platform for networking, knowledge sharing and collaboration, offering access to exhibitors from a wide range of sectors including, destinations, transportation, accommodations, and cutting-edge travel technologies.
“In an era where the travel industry is reestablishing its global connections, WTM London offers an invaluable opportunity for Australian tour operators to expand international partnerships and strengthen relationships with key global markets,” CATO managing director, Brett Jardine, said.
“The RITG program has been instrumental in ensuring our members can participate in this flagship event, reinforcing Australia’s presence on the world stage and supporting the recovery of our outbound travel sector.”
With thousands of travel professionals coming together to create world-class travel experiences, WTM presents CATO members with invaluable opportunities to form new partnerships, source innovative products, and reestablish global networks. The substantial attendance this year highlights CATO’s unwavering dedication to fostering growth and collaboration within Australia’s outbound travel sector.
CATO’s expanded presence at WTM London marks a pivotal step forward for Australian tour operators and highlights its crucial role in rejuvenating the broader travel and tourism landscape. As CATO members explore, connect, and cultivate international partnerships, the resulting benefits will extend across the Australian travel industry, ultimately enriching the travel offerings available to Australian travellers.
