There is a myth that gold jewelry is not a good investment but that is wrong. Gold jewelry is a good investment because it can be easily liquidated.  

You need to understand that to make an investment successful you have to show patience. A good investment is usually for 3 to 5 years. 

Gold Jewellery as investment

Consider following points before making an investment

1. Select that jewelry which has no stones or pearls
2. Select that jewelry which has minimum making cost like bracelet, chain etc
3. Always save the receipt
4. Always buy from a brand shop.
5. Always investigate about the brand before making a purchase

Gold Price Forecast

Whatever the situation in the world,  war or pandemic or flood the gold price always increases with the passage of time. Take a loot at gold price forecast in USD and QAR you will notice that historically the gold value keeps on increasing in every situation. You just have to create a habit of investment and always show patience.

Branded Jewelry Promises

Branded jewelers are very professional. It keeps its promises and follows through. These promises apply to each and every outlet all over the world. Before buying any jewelry you can keep in mind the following  promises in mind and can also discuss with the brand

• Complete Transparency

Enjoy complete transparency with detailed price tags and invoices, showing gold weight, stone weight, making charges, and more. All details are included in your GST invoice for assured ownership

• Complimentary Insurance

Most of the brands also provide  1-year insurance coverage for gold and diamond jewelry against fire, burglary, theft, and extortion.

• Assured Lifetime Maintenance

              They offer lifetime maintenance for all jewelry which means they repair jewelry for FREE

• Zero Deduction gold exchange

It is the quality of brands that they exchange their jewelry with no deduction. They analyze the KARAT and apply the prevailing rate.

• Return policy

 Some of the brands also provide the return policy. If unsatisfied, you can return jewelry or solitaires within specified time.

• 100% HUID compliant gold

Nowadays the gold jewelry has been BIS hallmark certified, ensuring purity and trust. Each piece follows the guidelines with a BIS standard mark, purity grade, and a unique 6-digit alphanumeric code.

• Tested and Certified diamonds

The diamond undergoes 28 internal quality tests and comes with IGI-GIA certification. All the diamonds are conflict-free, adhering to high ethical standards. The diamonds that pass these rigorous tests are used usually in jewelry, and they guarantee no synthetic diamonds.

Jewelry discount  Offers

In order to expand the customer base and make a trust with the customer, the brands offer discounts on different occasions like Diwali, Eid, and Christmas. These offers are genuine but terms and conditions apply. 

Usually, these offers consist of free gold coins, free offers on different bank cards, 2 to 3 percent discount on different gold purchases, and lucky draws. 

Which is better, Tanishq or Malabar or Kalyan?

This table summarizes key differences and user perceptions around quality, service, and value between the three jewelers. All these 3 brands are very famous and have outlets all over the world.

Feature	Malabar	Kalyan	Tanishq
Product Variety	Known for temple jewelry and bangles	Wide variety, especially for chains and harams	Exclusive designs, modernity-focused
Quality	High quality with hallmarking	Quality varies; some issues with wax-filled pieces	Very high quality, stringent purity checks
Purity Testing	Not explicitly mentioned	Some complaints about actual purity vs. claimed	Uses carat-checking machines; thorough testing
Customer Service	Not highlighted	Mixed reviews; some disputes over quality	Generally reliable but occasionally slow
Return/Exchange	Not specified	Open to negotiations; some issues resolved via police	Rigid return policy; favorable for exchanges
Making Charges	Not specified	Typically high in branded stores	Higher making charges compared to local stores
Price	Similar to other brands	Competitively priced	Higher than market rates but justifiable for quality
Certification	BIS hallmarking	BIS hallmarking	Certification of authenticity, esp. for diamonds
Ideal For	Traditional and special occasions	Smaller, regularly worn items	Long-term investment pieces, modern designs

Which is better, local shops or Branded Jewelers?

Local shops and branded jewelers both sell the same gold but branded shops easily build trust using marketing. Both have pros and cons. Before purchasing jewelry, consider the following differences to help you make an informed decision.

Feature	Local Shops	Branded Jewelers
Brand Value and Reputation	Less brand recognition, often lower prices	Established reputation, quality focus, higher prices
Quality of Craftsmanship	Varies; may have skilled artisans, less consistency	High quality and precision, advanced techniques
Certification and Authenticity	May lack certification, concerns about purity	Provides certification, ensuring authenticity
Design Variety and Innovation	Limited selection, often traditional designs	Wide range of contemporary and traditional designs
Customer Service and Experience	Service quality varies, may lack formal policies	Better shopping experience, return policies
Marketing and Advertising	Lower marketing costs, less visibility	High investment in advertising, stronger brand value
Packaging and Presentation	Basic packaging, simpler presentation	Premium packaging and presentation

Conclusion

Always buy jewelry from branded shops. The jewelry will be a little bit expensive but there is no issue of cheating. The gold karat is authentic. You can wear the gold jewelry on various occasions, and if you ever decide otherwise, you have the option to exchange or return it.  It is a win-win situation for both the brand as well as for the customer. Your money is saved and you can sell it at any time.