It’s not easy for B2B marketers to choose the right marketing strategy for their product. In the market where every strategy is labelled as EFFECTIVE MARKETING STRATEGY, only innovative way of marketing can save the corporates. In further read we’ll discuss some of the innovative B2B marketing strategies, so that you can count growth on the revenue table.

The Market

Before we discuss tactics, let us first try to comprehend the state of B2B marketing today. According to a 2022 report from Statista, the B2B e-commerce market worldwide was valued at $20.4 trillion.

This means that traditional marketing alone might not be enough with competition getting tougher and buyers’ needs changing faster than ever before.

Using Content Syndication

Content syndication is simply sharing your content on different platforms so as to reach a wider audience.

It is an effective approach for B2B marketers to broaden their reach and foster involvement. Syndication extends its reach – this is what 80% of all B2B marketers do different types of content marketing as part of their overall marketing strategy, according to the Content Marketing Institute.

One cost-effective aspect about this strategy is that it saves money for companies while still achieving desired results in terms of generating leads or increasing sales numbers etcetera. The reason behind this statement can be seen from another research done by Content Marketing Institute which showed that content marketing costs 62% less than traditional methods yet generates three times more leads.

What’s more, content syndication allows marketers to aim particular buyer personalities and dispense fitting information. They can ensure that they engage the correct viewers at the appropriate moment and better their conversion rates by working with accurate targeting platforms for distribution.

Account-Based Marketing (ABM) for Personalized Outreach

Furthermore, in the B2B market there is a fresh technique known as Account-Based Marketing. Rather than using general methods of advertisement, ABM focuses on particular accounts that are considered high value and treats them as markets in their own right by offering each one personalized campaigns. A survey done by Alterra Group found out that 97% of marketers achieved higher ROI with ABM than any other kind of marketing they had tried before.

What makes ABM different from all other approaches to marketing is that it allows people engaged in this activity to work together with sales teams towards the establishment of strategies which will be used when dealing with certain decision makers within target accounts.

In addition, it also enables them use information derived from predictive modeling coupled with data analysis capabilities so as to determine those accounts having highest chances for conversion thereby making it possible for them come up with content meant for nurturing such relationships through individualized approach.

Cost efficiency when targeting high-value accounts is another notable advantage associated with ABM but not found elsewhere. This means that while conventional methods may consume resources on unqualified leads during their implementation phase; this system ensures that only qualified leads are pursued hence increasing ROI.

Influencers Collaboration

It is not just B2C that can benefit from influencer marketing. In the B2B industry, teaming up with experts and thought leaders in the field can add credibility and power to your brand.

According to TopRank, 95% of B2B purchasers view content provided by industry influencers as reliable. By partnering with influencers who appeal to your intended audience, B2B sellers are able to widen their scope and build more significant relationships.

Sustainable Plus Purposeful Branding

In a world that is becoming increasingly socially aware, sustainability and corporate social responsibility rank high among what B2B buyers care about most. B2B marketers could thus connect deeper with customers while at the same time setting themselves apart within the market by associating their brand values with environmental or social causes.

Approach to Marketing through Multiple Channels

Since B2B buyers search for information from a variety of channels and touchpoints, it is necessary to adopt an omni-channel marketing approach that ensures consistency as well as continuity. Businesses need to have methods that engage customers on every possible platform; this means they should not limit themselves when interacting with clients.

According to Forbes magazine, companies which have good customer engagement strategies across all channels hold onto 89% of their clientele while those lacking such plans only retain 33%.