The content creation sector has grown a lot over the last few years in every sense, especially from 2020, when due to the pandemic millions of new users arrived on content creation platforms around the world, especially on Twitch. At the beginning, when this sector was taking its first steps, everyone’s favorite platform was YouTube, as videos were the most common way to create content. In addition to this and the fact that the quality of content has evolved greatly, both in terms of image and sound, variety has also taken a big step forward, as what was once a ‘monopoly’ of video games has now given way to sports, food, film and lifestyle.

But in addition to the fact that the content has changed a lot in both format and form, what has changed the most has been the figure of the content creator. At the beginning, they were seen as ‘weirdos’ who played video games from their bedrooms, but today, the biggest streamers, TikTokers or YouTubers are international celebrities. In Spain, there are very clear cases such as Rubius, AuronPlay, Willyrex or IlloJuan, who have millions of followers on social networks. But the clearest example is that of Ibai Llanos, who in addition to having millions of people on his accounts, has crossed the internet barrier, being influential also outside his world.

IShowSpeed and Paul Pogba react to this curious video

In fact, the Basque was the representative of Spanish-speaking content creators at the Ballon d’Or gala, as the organization chose him to experience the event from the inside. At the gala, the choice for the English-speaking community was IShowSpeed, who has quickly become one of the biggest content creators on the planet. The YouTuber already has almost 33 million followers on his YouTube channel and is a real star with a huge social influence, as we could see in his IRL streams around Europe, in which in every city he went to he accumulated a huge number of people around him.

Well, streamers and YouTubers with this number of followers are having a great time in terms of guests, that is, more and more celebrities from other sectors such as sports, film or television are encouraged to make collaborations with these creators. This afternoon, IShowSpeed took none other than Paul Pogba, the football legend and French national team player who was a world champion in 2018, to his YouTube channel. The Frenchman reacted together with the content creator to a curious montage in which, by means of AI, Cristiano Ronaldo is seen kissing Speed, who is also pregnant, something surreal. Both the YouTuber and the footballer could not believe what they were seeing and Pogba said the following to Speed: “What is this, is it you?”