Vice President Kamala Harris focused heavily on abortion rights during her campaign, hoping it would attract women voters. Yet, it was Donald Trump who claimed victory, especially with increased support from young men.
Traditionally, younger voters lean liberal. However, Trump’s campaign effectively tapped into youth masculinity, connecting with interests like combat sports, cryptocurrency, and appearing on male-focused podcasts. Conservative activist Charlie Kirk stated, “If you are a man in this country and you don’t vote for Donald Trump, you’re not a man.”
Exit polls by NBC showed 54% of men voted Republican, up from 51% in 2020. The surprising shift came from younger men (ages 18-29), with 49% casting their vote for Trump, challenging the belief that youth voters lean left. Billionaire and Trump supporter Elon Musk celebrated this, saying, “the cavalry has arrived.”
This shift reflects a growing gender divide among young voters: while young men leaned toward Trump, young women (under 29) overwhelmingly supported Harris, with a 61-37 split.
“There is a lot of latent sexism in the U.S. electorate,” said Tammy Vigil, a Boston University professor. “Trump’s campaign allowed people to indulge their worst impulses and embrace divisiveness.”
**‘Tough’ Trump Seen as a Leader**
Spencer Thomas, a Harris supporter, noticed that many of his peers who supported Trump focused on the economy rather than social issues. “They were more concerned with economic policies than abortion rights,” said Thomas, a student at Howard University, a historically Black college.
Trump’s campaign, marked by anti-political correctness and a rejection of “wokeness,” also attracted Black men, despite the campaign’s sometimes divisive rhetoric. Among Black men under 45, about three in ten supported Trump—double the rate from 2020, weakening the Democrats’ traditional base.
As Democrats look for answers, they face complex issues. “Black and Latino men might overlook the racism of Trump’s campaign because Trump appealed to their sense of machismo,” said Vigil.
Trump’s appearance on the “Joe Rogan Experience” podcast, popular among young male listeners, was a strategic move to energize young male voters, said Kathleen Dolan, a political scientist at the University of Wisconsin-Milwaukee. “His overall display of masculinity was designed to appeal to his base—men and women who see him as ‘tough’ and a ‘leader,’” she noted.
Trump’s unique appeal resonated, particularly with Latino men. Exit polls from Edison Research indicated that 54% of Latino men voted for Trump, a notable 18-point increase for Republicans compared to 2020.
