MSC Cruises is rolling out updates to rewards programme, the MSC Voyagers Club, adding a new loyalty tier.

Blue Diamond has been introduced which sits on top of the existing levels Classic, Silver, Gold and Diamond for the most frequent cruisers.

It offers a range of perks on top of the existing Diamond tier membership benefits including:

Flexible check-in time with priority embarkation and dedicated drop-off luggage service – via the MSC Yacht Club check-in desk

My Choice dining – allowing guests to dine anytime within the main restaurant’s opening hours

Free browse internet package – for one device per member

Free shuttle bus tickets in selected ports

Meet and greet with ship’s captain or officer

Priority embarkation and priority access to tender boats in port

Also, both Diamond and Blue Diamond members will be given the highest priority for a cabin upgrade when available.

The Blue Diamond tier is only reachable by sailing with MSC Cruises, and not via schemes such as the Status Match Programme.

Another new benefit for all MSC Voyagers Club levels is the validity of their membership, which has been extended from three to five years.

This means guests have more time to move through the membership tiers to access more benefits.

Becoming a MSC Voyagers Club member has been made easier as anyone can now sign up even without a cruise booking.

This unlocks MSC Voyagers Selection departures and discounts of up to 20%.

The refresh also sees enhanced benefits across all levels of the loyalty programme.