Gifting a beauty enthusiast can be intimidating, especially when you’re dealing with top-notch shelfies and an endless supply of brands and products to sort through.

The good news is we know a thing or two about beauty and, combined with a little research, have uncovered something for every type of cosmetic, skin and hair care maven in your life.

From lavish lipsticks to dream creams (and some seriously great hot tools along the way), read on for coveted, curated gifts for beauty lovers in a variety of price ranges and palettes that will (finally) impress the beauty-obsessed.

To quickly jump to the category you’re looking for click on the links below or keep scrolling to see each pick.

Best makeup gifts

Considering this Wet n Wild lipstick is just under a $1, you might as well fill up their stocking with the whole collection. It’s a bestseller for the brand for a reason, after all.

They’ll want all the tools to try new makeup looks, so gift them this set with all the essentials. It comes with a brush for each step of their everyday beauty routine: foundation (which you can also use the sponge for), eye shadow, powder blush and highlighter or setting powder.

From shaping your nails to buffering your cuticles, this Tweezerman set has all of the essentials to maintain the health of your nails. The kit also makes for a great stocking stuffer, last-minute gift or treat to yourself.

Glossier’s eyeshadow trio comes with three eyeshadows — matte, satin and metallic — for them to experiment with. They promise to apply smoothly with little to no fall out. Plus, the eyeshadows are refillable for whenever they run out.

This popular lip balm hydrates, soothes and tints the lips all in one, depending on the shade/flavor you choose. Apply on its own, on top of your favorite lip product or as a luxe overnight lip treatment to seal any dry areas.

Shop TODAY Senior Editor Jess Bender has been using this highlighter lately and says she can attest to the “weightless” and “second-skin” feeling upon application.

“As somebody who’s a fan of the ‘no-makeup’ makeup look most days of the week, I love using low-effort beauty products that look like I actually made an effort in my routine. Rare Beauty’s highlighter fits the bill perfectly in terms of texture and the radiant ‘dewy glow’ it leaves on my cheeks for the duration of the day,” she raved.

Your eyes tell a story, so make them stand out with this eyeshadow stick and mascara set from IT Cosmetics. Apply the high-pigmented eyeshadow in your inner corners or across the lid to make your eyes pop, then top it off with the volumizing mascara for added drama.

This bestselling concealer is sold every 12 seconds, so it’s likely that the beauty guru in your life already owns this coveted product. On the off chance they don’t, it would be a great gift! It’s easy to apply and buildable for the desired coverage.

These mini pouches have multiple uses, says Eggenberger. You can store makeup, toiletries, snacks — you name it. And not only do they come in tons of different colors and designs, but also, the brand says they’re made of water-resistant material. Eggenberger mentions you can even use these as a chic clutch too.

Sarah Eggenberger, the senior editor-at-large for NewBeauty, previously shared with TODAY the ultimate beauty gifts, including this compact travel bag that she loves. It has a triangular shape, which allows for it to stand upright. According to the brand, it’s made of water-resistant and nylon material, making it durable enough to hold all of your essentials and perfect to travel with.

Pat McGrath is the mother of makeup for a reason, and her trusted lipsticks are not one to pass up this holiday. The trio contains her bestselling shades — Elson, Beautiful Stranger and Fever Dream — to wear everyday or for special occasions.

The blush duo from Patrick Ta consists of two complementary blushes that are meant to be layered on top of each other. For a long lasting and bold finish, the brand suggests applying the powder blush first, and then the cream blush on top.

The French know a thing or two about perfecting a red lip, so we can trust that this Violette_FR lip kit will deliver. Inside has one matte lipstick-balm and one liquid lipstick for a bold pop of color.

Like most, we, too, are fans of Armani’s Luminous Silk line. You might be familiar with their best-selling foundation, but if love the product’s glowing finish, you’ll adore these rosy blushes, too.

From Too Faced’s iconic Better than Sex mascara to the dazzling eyeshadow palette, their eyes will surely sparkle when opening up this makeup set. You might even want to pick one up yourself.

Best skin care gifts

The stocking stuffers continue with this lip balm trio from eos, which features limited edition flavors Peppermint Twist, Candy Cane Swirl and Sweet Mint to ring in the holiday with.

Toss one of these shower steamers in your shower, and be prepared for your senses to be filled with aromatic scents. “They smell so good and the entire bathroom smells amazing after showering,” says Eggenberger. “A few of the scents definitely help as well if you’re feeling stuffy and the other ones are just nice to use for a more relaxing shower.”

If you’ve been trying to get a certain man in your life into skin care, this intense hydration starter kit might be the perfect option for them. According to the brand, it’s a daily three-step routine that comes with a face wash, shaving cream and water-gel moisturizer.

If you’re wondering what cream to pair with the eye patches, Eggenberger says this peptide eye cream is one of her favorites. It contains skin-loving ingredients such as peptides, niacinamide and hyaluronic acid, which is meant to help alleviate puffiness and reduce the appearance of fine lines, says the brand.

This serum set will give them the opportunity to customize their routine to their liking. With three serums that individually treat dryness, hyperpigmentation and more, they can use one or all three options to maintain their skin care needs.

Ordinary makeup wipes can be harsh on the skin and the environment, but these reusable cloths from The Original Makeup Eraser offer a gentle and eco-friendly alternative in a holiday-esque packaging. According to the brand, each pad can remove makeup, sunscreen and more with just water alone.

The epitome of self-care might just be Origin’s masking essentials gift set, which features some of the brand’s bestsellers. Indulge in a clarifying charcoal mask one evening, and an overnight mask the next. The options are endless!

Discover the best of Indie Lee with the brand’s Discover Kit. From washing away makeup to hydrating the skin, the set caters to some of the most common skin concerns, and can be great for traveling, too.

“Sheet mask are self-care in a package, and they make for great travel companions,” says Eggenberger. This Variety Loop Set comes with five different hydrogel face masks for you to experiment with. So, if you’re wanting to improve dullness, there’s a brightening mask in the kit. But if you want to enhance your radiance the next day, you’ll want to use the glowing mask. The options are endless!

Double-cleansing is one of the most important steps in your skin care routine, and one of our favorites is Farmacy’s highly-rated cleansing balm. In this kit you get to sample four different versions of the balm to gently remove makeup, SPF, dirt and grime. Trust us when we say each one works just as good as it smells.

This Ordinary set is not only affordable but a great deal for four best-selling products. This set contains formulas that will help smooth, brighten and hydrate the skin. What more could you want?

If you’re looking for a great gift for Grandma, teachers or friends, Eggenberger says these lotion bars melt into your skin, leaving it feeling soft and subtle. According to the brand, it contains hydrating ingredients like cocoa butter and almond oil.

“If there was a product of the year, it would be this,” boasts Eggenberger. Sol de Janeiro’s Brazilian Bum Bum Cream was a popular pick in 2023 and 2024 because it hydrates, tightens and leaves the skin with a beautiful summery scent — a signature to the brand. But now, the beloved cream comes in a mega version so you will always have enough product in your jar.

Sunday Riley’s Good Genes serum continues to be a Shop TODAY favorite, so enjoy double the product with this duo. It comes with one full size and one travel to have the product on hand no matter where you go.

As we approach winter, you may have already swapped your light jackets to thick coats. But as you’re switching up your wardrobe, you should switch up your skin care routine, too. Use this trio set from Omorovicza to assist you with your journey, as it contains all of the hydration heroes to combat the upcoming season.

Eggenberger says this is a great aromatherapy gift for someone who could use a little peace and relaxation. According to the brand, this option works as a humidifier and diffuser and will cover up to 700 square feet. Just add a few drops of your favorite essential oils to this diffuser to enable a soothing scent to envelope your space. Eggenberger also loves this for the skin and says the humidity helps retain your skin’s moisture.

Fragrance gifts

Maison Margiela is known for offering sophisticated blends that manage to encapsulate some of life’s more sensory settings and experiences. (‘By the Fireplace’ and ‘Bubble Bath’ are some of our favorite scents to snuggle up to on a cold winter day.)

Toss in your handbag or bring it during your travels, this fragrance wardrobe consists of all of the signature scents from Tocca, all in a luxury portable tin. “It’s also perfect to discover a new signature scent, or create a custom blend to suit every mood and occasion,” suggests Eggenberger. The scents range from bits of fruit to rosey notes to suit every preference.

It seems that every fragrance aficionado is familiar with Marc Jacobs Daisy perfume. From the berry notes to the floral bottle, it’s no wonder it’s been on nearly everyone’s vanity. Gift them the fan-favorite scent with this holiday duo, which comes with two different sizes of the perfume.

Nothing is more iconic than Prada’s Paradoxe line. You might already recognize the collection from its light floral notes, or from the stunning slanted bottle. Regardless, the fragrance is worth adding to your (or their!) list, especially this bundle that is refillale.

This fruity fragrance will brighten up anyone’s day. With notes of rose and tangerine, each spritz feels like being bathed in sunshine, putting a smile on the wearers face instantly.

If they want to experience the highly loved Baccarat Rouge from Maison Francis Kurkdjian, this set offers four elixirs of signature scent to roll on their wrist and elbows on-the-go.

Add a little bit of luxury underneath the tree with this holiday-exclusive bottle from Diptyque. The reinvented bottle of the musky Fleur de Peau includes a two-dimension decoration printed from gold that will sit pretty on their counter even after its finished.

Best hair care gifts

Cozy up to the fresh scent and revitalizing results of rosemary with Mielle. Their Rosemary Rosemary Mint Root Rescue Kit has three rosemary-based products to strengthen your hair at the root, all while soothing the scalp, too.

This paddle from Wet Brush is designed with boar bristles and 100 percent natural argan oil to reduce frizz and distribute hair’s natural oils for a silky-smooth finish, making it easier than ever to maintain a healthy mane. The wood finish will also bring a certain warmth to their vanity.

Healthier strands await with SEEN’s essentials kit, which prioritizes scalp health for stronger hair no matter where you are. According to the brand, each of the products inside are safe for acne-prone, eczema-prone and sensitive skin, along with color-treated hair.

We’re giving this grooming an A+ for packaging. It is uniquely disguised as a reading book, which makes for a great display and gifting opportunity. But inside contains two of the brand’s classics: their 3-in-1 wash and grit bar. Both of which are soothing, addicting and great-smelling.

Ceremonia’s Spaliday Kit feels like a trip to the spa, with two full-size products that treat damage and dry ends, and a limited-edition hair wrap to protect wet strands. The results? A renewed mind and shinier hair.

If they loves their blowouts, they will for sure get good use out of this one-step hair styler from Revlon. The bestselling heated styling brush has garnered a cult-like following for its ability to deliver salon-worthy results in a matter of minutes.

This wave wand from Bondi Boost creates natural-looking mermaid, beachy, or boho waves in seconds. Unlike single barrel styling irons that take ages to curl hair, this 3 barrel curling iron does it in seconds.

If you have damage from heat styling or chemical treatments such as permanent dyes, consider snagging this healing duo. The kit promises to repair split ends, strengthen strands and provide protection from environmental pollutants for healthier locks.

Styling their hair at home just got a lot easier with this all-in-one kit that comes with everything they need to create salon-quality looks. It comes with two curling rod attachments, a concentrated heat attachment (perfect for blowouts) and a diffuser if they just want to zhuzh up their natural curls.

The Laifen SE is powered with a proprietary 105,000 rpm brushless motor to shorten drying time with little heat damage — a contrast to traditional hair dryers. It also comes in fun colors, has a lightweight and quiet design, plus negative ionic technology to minimize frizz.

Transform your styling routine with minimal heat damage with this two-in-one hair dry brush from ghd. With the included volume cream, the set promises to smooth, straighten and add volume, with results that last up to 24-hours.

The Dyson Airwrap is a coveted item on any beauty wish list, and this bundle has everything she needs (including attachments and a storage case) to achieve the hair looks of their dreams.