Luxury tour operator If Only has teamed up with Tourism & Events Queensland to launch a new destination campaign ‘A Beautiful Way to Be’

It is designed to inspire travel to Queensland with the multi-channel marketing campaign running until 31 December 2024.

Queensland is home to the iconic Great Barrier Reef, K’gari (formerly Fraser Island), the Whitsundays, Brisbane and the Gold Coast among other top destinations.

If Only will provide varied marketing materials to enable agents to engage their customers, from e-shots sent directly to travel agents to social media offers plus additional content to promote the destination.

Travel agents also have a chance to win a £1500 Queensland holiday voucher (which must include a minimum of a three-night stay in Queensland).

To enter, agents should make as many bookings as possible for Queensland between through 31 December.

At the end of the period, the top agent will win the prize.

Additionally, all travel agents who make a booking to Queensland during the campaign will be entered into a prize draw to win a spa day (a spa of the agent’s choice and voucher valid to £200).

To support agents in inspiring their customers to travel to Queensland, If Only is currently offering a 8 night tailormade Self-Drive Tour of the Sunshine Coast and K’gari (Fraser Island) from £2,979 per person.

Price includes return flights and transfers, accommodation, intermediate car hire, half day serenity cruise of Noosa Everglades and full day 4WD tour of K’gari.