Consumers have recently experienced a surprising revelation upon discovering the meaning behind the mystifying symbol on their Lurpak butter packaging. For generations, devotees of the Danish brand have enjoyed spreading Lurpak on their toast, sandwiches, and crumpets, without often giving a second thought to the curious icons adorned on the underside of the signature silver wrapper, reports the Express.

In an enlightening discussion on Reddit’s Ask UK forum, one inquisitive user posed a question that sparked wide interest. User u/tessyxx asked, “What does this sign on the butter represent? ,”, attaching an image of the symbol reminiscent of shower heads found on Lurpak’s pack.

Responding to the query, Redditor u/joinmypestocult elucidated, “I believe the Lurmark is a trademark for quality Danish butter. The Lurmark and Lurpak are owned by the Danish Dairy Board and the quality controls are still used today.”

The commenter further explained, “The lur is a type of horn, a bronze age musical instrument, and you can see four of them intertwined in the mark there, and they also appear in the Lurpak logo.”

Another participant, u/another_online_idiot, admitted to previously misinterpreting the design: “I thought they looked like strange shower heads. Your explanation makes sense though.”

Adding to the revelations, user u/flaramon provided additional context on the iconic branding, “Lurpak/Lurmark branding is based on the musical instrument, the Lur. The Lur is essentially a very long blowing horn that is traditionally curved to make them easier to carry, whilst also leaving them able to raise the instrument above the crowd (and avoid blasting into people’s faces).”

Reddit user u/lowflyingmissile recently discovered something new, stating: “Well, TIL [today I learned].”

Lurpak provides an explanation for its unique packaging symbols that aligns with the Reddit community’s findings. The company explains that the ‘Lurmark’ is a registered trademark it has held since 1901, and since 1911, it has conducted ongoing blind taste tests to ‘ensure the best quality’.

The company stated: “On the 23rd October 1901 the ‘Lurmark’ became a registered trademark to protect from imitations and became an official quality stamp.”

“From 1911, we have been conducting regular blind tastings and continuous sampling to ensure that only the best quality Danish dairies producing the best quality butter from Danish milk can use the Lurmark, a level of control that ensures even today that you only enjoy the best butter possible. With its famous entwined “lurs” horns, – Bronze Age musical instruments – the mark continues to identify the premium unique Lurpak butter that you love today. Good food deserves nothing less.” This might shed some light on why a standard 400g tub costs £10 per Kg at Tesco and Sainsbury’s.