Conor McGregor seems to spreading out his wings as a businessman by kickstarting yet another venture. After making waves with his alcohol brands, a pain relief brand, getting ownership of a pub in Dublin, and combat fighting outfit BKFC, McGregor has now decided to embark into a rather unknown territory – the popcorn business.

Yes, just a few weeks ago, the Dubliner announced that he’s introducing his “go-to snack” brand, named ‘KUDO Protein Popcorn’. He revealed it to be a better-for-you snack that’s high in protein and low carbohydrate content. McGregor even claimed to have had talks with some of the world’s biggest retail companies, and that it was going to hit the shelves of those outlets shortly.

If you think this is Conor McGregor’s first rodeo in the food and drink industry, then you’d be wrong. He also, just recently, launched a new kind of energy drink line in association with the health and fitness supplement brand, ‘Bucked Up’. It is currently available in Irish apple flavor and is called the ‘Conor McGregor Notorious Buck Energy Drink’. ‘The 36-year-old may be facing a delay in his Octagon return, but he is certainly taking one step after the other and finding successes in his business endeavors.

The Irishman recently took to Instagram and shared a story where he announced that his popcorn brand is finally available for fans in certain retail shops. “Owner/founder of the most innovative and tastiest popcorn product on the market today! KUDO Protein Popcorn,’ wrote Conor McGregor. But how big is this protein supplement market? Let’s have a look at some statistics.

A look at the metrics of Conor McGregor’s popcorn brand

If we take a look at a 2023 report from ‘The Brainy Insights’, the global market value for protein supplement products stood at a whopping $24 billion. Moreover, studies claim that this value could double at a rapid pace. According to estimations, it’s going to hit $47.21 billion in 2032. Protein products are in high demand owing to the additional benefits they offer. The macronutrient not only minimizes the loss of muscle mass but also increases the leanness of the muscles and is essential for losing and even maintaining weight.

Predictions regarding this industry include an annual growth of 7 percent, and where do you think will this industry make the most impact? Well, if you’ve guessed it correctly, it’s going to be North America, which will become the biggest market in the years to come, especially due to the growth and emergence of the fitness industry.

When it comes to Conor McGregor’s product, it has certain features that may catch the attention of fitness enthusiasts, such as KUDO popcorn being gluten-free, keto-friendly, and not containing any form of artificial flavors. It’s safe to say that Conor McGregor’s dipping his hands into a valuable industry and it’s only a matter of time before we see how his popcorn endeavor turns out in the months and years to come. What are your views on McGregor’s business side of things? Tell us in the comment section!